2025 Digital Ad Fraud Rates By Country & Region
Free IP lookup API to uncover fraud, bots, and high risk users.
This analysis reviews a global dataset of 105.7 billion ad impressions collected throughout 2025 across 100+ countries. On average, 20.64% of ad traffic in our dataset showed signals of invalid traffic (IVT). Fraud rates vary between countries for a variety of reasons, so it’s not appropriate to point to one primary cause for a country or region’s IVT rates.
In the United States alone, we estimate approximately $37 billion in annual programmatic ad spend is associated with invalid traffic, based on applying our observed IVT rate to industry ad spend figures. These fraudulent activities drain marketing budgets and undermine the effectiveness of digital advertising platforms.
Our analysis examines five key dimensions:
- Country-level IVT rates
- Regional IVT variations
- Year-over-year trend comparisons
- Comparative regional performance
- Detailed country-level insights
The following sections provide a comprehensive breakdown of our findings, offering benchmarks advertisers can use to evaluate their own traffic quality.
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Fraud By Country
| Country | IVT Rate |
|---|---|
| United States | 23.69% |
| South Korea | 34.91% |
| Japan | 6.80% |
| Germany | 3.01% |
| United Kingdom | 6.34% |
| France | 2.92% |
| Australia | 38.81% |
| Canada | 18.57% |
| Brazil | 12.49% |
| Italy | 1.70% |
This data provides insights into IVT rates across major digital advertising markets based on our 2025 dataset of 105.7 billion impressions.
- The United States shows a 23.69% IVT rate, the highest among major Western markets
- Australia has an elevated 38.81% IVT rate, higher than many advertisers expect
- South Korea shows 34.91% IVT despite being a major digital ad market
- Germany (3.01%) and France (2.92%) demonstrate notably clean traffic
- Japan maintains a relatively low 6.80% IVT rate
- Italy leads major markets with just 1.70% IVT
Top 8 Countries For Ad Fraud
These countries showed the highest IVT rates in our 2025 dataset, with rates ranging from 44% to 68%.
- Honduras (67.52%)
- Nigeria (61.37%)
- Uzbekistan (61.07%)
- Bangladesh (60.01%)
- Lebanon (54.82%)
- Indonesia (53.12%)
- Azerbaijan (49.46%)
- El Salvador (48.22%)
Top 8 Countries With The Least Amount Of Fraud
These nations demonstrate low fraud rates, suggesting potentially less developed digital markets.
- Martinique (1.06%)
- Niger (1.36%)
- Tunisia (2.72%)
- Algeria (3.33%)
- Thailand (3.41%)
- Mali (3.37%)
- Mauritius (3.62%)
- Uruguay (3.79%)
Ad Fraud Rates By Global Region
Regional averages from our 2025 dataset show significant variation in traffic quality across global markets.
- Europe: 7.80%
- MENA: 13.78%
- Latin America: 17.90%
- United States: 23.69%
- Asia-Pacific: 27.85%
Year-Over-Year Trends
Comparing our 2024 and 2025 datasets reveals notable shifts in regional and country-level IVT patterns.
| Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Global IVT Rate | 18.31% | 20.64% | +2.33 pts |
| US IVT Rate | 16.73% | 23.69% | +6.96 pts |
| Europe IVT Rate | 19.51% | 7.80% | -11.71 pts |
| Asia IVT Rate | 21.89% | 27.85%* | +5.96 pts |
*2025 uses “Asia-Pacific” regional definition
Key observations:
- Europe showed substantial improvement, likely reflecting stricter enforcement and regulatory frameworks
- The US saw an increase in detected IVT, which may reflect improved detection capabilities
- Asia-Pacific remains the highest-IVT region in both years
Note: Year-over-year comparisons should be interpreted with caution. Differences in dataset composition, detection methodology refinements, and regional definitions can influence observed rates. These figures represent benchmarks from our specific datasets rather than absolute measurements of all global ad fraud.
Key Takeaways
Based on our 2025 data, key takeaways about ad fraud by country include:
- Global Variation: IVT rates vary dramatically across countries, ranging from under 1% (Belgium at 0.85%) to over 67% (Honduras at 67.52%). This indicates that geographic targeting decisions meaningfully impact fraud exposure.
- Europe Leads in Quality: Western European countries dominate the lowest-IVT rankings, with six of the top eight cleanest markets located in the EU. Europe’s overall regional rate of 7.80% is significantly lower than other regions.
- Developed Markets Show Mixed Results: The United States (23.69%) and Australia (38.81%) show higher IVT rates than many advertisers expect, while Germany (3.01%) and Japan (6.80%) maintain cleaner traffic.
- Regional Patterns:
- Europe shows the cleanest traffic overall (7.80%)
- Asia-Pacific has the highest regional IVT rate (27.85%)
- Latin America falls in the middle (17.90%)
- The US (23.69%) exceeds the global average
- Economic Impact: With approximately $37 billion in US programmatic ad spend associated with invalid traffic annually, the financial stakes of geographic targeting decisions are significant.
- Benchmark Utility: These country-level rates provide useful benchmarks for advertisers to compare against their own campaign data. Significant deviation from these benchmarks may indicate supply path issues worth investigating.
- Year-Over-Year Shifts: Comparing 2024 and 2025 data shows that IVT patterns can shift meaningfully over time, reinforcing the importance of ongoing monitoring rather than static assumptions.
These findings highlight the value of country-level traffic quality analysis in media planning and the importance of pre-bid IVT detection solutions. For more information on protecting your ad spend, contact Fraudlogix today.
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Data based on 105.7 billion impressions collected by Fraudlogix between January 1 – December 31, 2025. For full methodology and additional breakdowns by device, browser, and operating system, see our 2026 Ad Fraud Statistics Report.