Ad Fraud & Bot Activity Statistics

Fraudlogix Research

Ad Fraud Statistics & Research

Proprietary data from the largest ad fraud sensor network in the world. Updated quarterly across every device, country, browser, and network that matters to programmatic advertisers.

18.12%
Global IVT Rate
Q1 2026
1B+
Devices Monitored
Per month
300M+
URLs Monitored
Active honeypot network
1 in 4
Internet Users
~25% of users online
Hourly
Data Refresh
Real-time detection

Ad Fraud Data by Topic

Explore the full Fraudlogix research library. Each report is based on proprietary first-party data from our global sensor network.

Annual Report

State of Ad Fraud 2026

Full-year 2025 analysis across 105.7 billion impressions. The most comprehensive ad fraud dataset Fraudlogix has published to date.

20.64%IVT Rate · Full‑year 2025

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Quarterly Report

Ad Fraud Statistics: Q1 2026

Q1 2026 snapshot across 26.3 billion impressions and 246 countries and territories. Includes year-over-year comparisons and emerging fraud hotspot alerts.

18.12%Global IVT Rate · Q1 2026

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Breakdown

Ad Fraud by Device Type

IVT rates across mobile, desktop, and tablet. In Q1 2026, desktop and mobile converged to near-identical fraud rates for the first time in our data history.

18.60%Desktop IVT
Q1 2026

Explore device data →

Breakdown

Ad Fraud by Browser

IVT rates across all major browsers. Safari is cleanest at 15.04%. Chrome runs above average at 23.10%. Legacy browsers like IE exceed 38%.

15.04%Safari IVT — cleanest
Q1 2026

Explore browser data →

Breakdown

Ad Fraud by Country

IVT rates across 246 countries and territories. Indonesia leads at 59.17% in Q1 2026. Western Europe dominates the cleanest markets, with the Netherlands at 1.02%.

59.17%Indonesia — highest IVT rate Q1 2026
Q1 2026

Explore country data →

Free IP Address Lookup

Check any IP address against the Fraudlogix database — get fraud risk score, network type, geolocation, and bot detection signals instantly.



How Fraudlogix Measures Ad Fraud

All statistics published in Fraudlogix reports are derived from proprietary first-party data — no third-party data vendors, no stale databases.

Fraudlogix Global Sensor Network
How Fraudlogix Detects Ad Fraud in Real Time
Every impression analyzed. Every fraud signal captured. Protection delivered hourly.

1
Ad Impressions Ingested From

Publisher Sites
Open web inventory

Mobile & Apps
In-app ad traffic

CTV & Video
Streaming inventory

DSPs & Exchanges
Programmatic supply

2
Fraudlogix Detection Engine

Live Analysis
Fraudlogix Global Sensor Network
1B+Devices / Month
300M+URLs Monitored
1 in 4Internet Users
246Countries
HourlyData Refresh

Fraud Signals Analyzed
IP Reputation
Bot Signatures
Cloud Infrastructure
Proxy & VPN
Tor Exit Nodes
Device Spoofing
Behavioral Anomalies
Datacenter Ranges

3
Traffic Classified As


Valid Traffic

81.88%

Legitimate human impressions passed to buyers, publishers, and ad servers


Invalid Traffic (IVT)

18.12%

Flagged as fraudulent — blocked pre-bid or surfaced in client reporting

4
Clean Signals Delivered To

Advertisers
Clean impressions only

DSPs
Pre-bid IP blocklist

Ad Networks
Supply validation

Publishers
Traffic quality audit

Source: Fraudlogix Q1 2026 Ad Fraud Statistics Report  ·  fraudlogix.com

Turn This Data Into Protection

The same intelligence behind these reports powers Fraudlogix’s real-time fraud prevention products.

Pre-Bid IP Blocklist

Block fraudulent IPs before the impression is purchased. Updated hourly. Covers cloud infrastructure, bots, proxies, and Tor exit nodes.

Programmatic IVT Detection

Real-time invalid traffic scoring at the bid request level. Integrates directly with DSPs and ad servers.

IP Risk Score API

Granular risk scores for any IP address — fraud probability, network type classification, geo data, and historical signals.

Talk to Our Team

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