{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/wiki.fraudlogix.com\/blog\/why-marketers-should-care-about-real-time-bidding\/#Article","mainEntityOfPage":"https:\/\/wiki.fraudlogix.com\/blog\/why-marketers-should-care-about-real-time-bidding\/","headline":"Why Marketers Should Care About Real-time Bidding","name":"Why Marketers Should Care About Real-time Bidding","description":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;] At this very moment, tens of millions of online auctions for ad impressions are happening all over the web. These auctions take milliseconds to complete, happening in real-time as the page [&hellip;]","datePublished":"2019-07-06","dateModified":"2025-01-10","author":{"@type":"Person","@id":"https:\/\/wiki.fraudlogix.com\/blog\/author\/user\/#Person","name":"user","url":"https:\/\/wiki.fraudlogix.com\/blog\/author\/user\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8245dd29ff15688019d08901d0fdcd0d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8245dd29ff15688019d08901d0fdcd0d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Fraudlogix","logo":{"@type":"ImageObject","@id":"https:\/\/fraudlogix.com\/wp-content\/uploads\/2018\/04\/FraudlogixLogo_black.jpg","url":"https:\/\/fraudlogix.com\/wp-content\/uploads\/2018\/04\/FraudlogixLogo_black.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/wiki.fraudlogix.com\/wp-content\/uploads\/2019\/06\/Real-time-bidding.png","url":"https:\/\/wiki.fraudlogix.com\/wp-content\/uploads\/2019\/06\/Real-time-bidding.png","height":339,"width":600},"url":"https:\/\/wiki.fraudlogix.com\/blog\/why-marketers-should-care-about-real-time-bidding\/","about":["Programmatic &amp; RTB"],"wordCount":942,"keywords":["real-time bidding"]}