{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/wiki.fraudlogix.com\/blog\/what-is-hit-inflation-and-hit-shaving-in-digital-advertising\/#Article","mainEntityOfPage":"https:\/\/wiki.fraudlogix.com\/blog\/what-is-hit-inflation-and-hit-shaving-in-digital-advertising\/","headline":"What is Hit Inflation and Hit Shaving in Digital Advertising?\u00a0","name":"What is Hit Inflation and Hit Shaving in Digital Advertising?\u00a0","description":"In the world of digital advertising, hit inflation and hit shaving are two common practices that can skew the data used to measure the effectiveness of ad campaigns. Both practices can result in inaccurate metrics and harm the bottom line for advertisers. Hit inflation is when a publisher artificially inflates the number of clicks or […]","datePublished":"2023-01-27","dateModified":"2025-01-10","author":{"@type":"Person","@id":"https:\/\/wiki.fraudlogix.com\/blog\/author\/priscilla\/#Person","name":"Fraudlogix","url":"https:\/\/wiki.fraudlogix.com\/blog\/author\/priscilla\/","identifier":6,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/06995c16354b313a238da61945d79b55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06995c16354b313a238da61945d79b55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Fraudlogix","logo":{"@type":"ImageObject","@id":"https:\/\/fraudlogix.com\/wp-content\/uploads\/2018\/04\/FraudlogixLogo_black.jpg","url":"https:\/\/fraudlogix.com\/wp-content\/uploads\/2018\/04\/FraudlogixLogo_black.jpg","width":600,"height":60}},"url":"https:\/\/wiki.fraudlogix.com\/blog\/what-is-hit-inflation-and-hit-shaving-in-digital-advertising\/","about":["Bots & IVT"],"wordCount":300}