by user | Jul 16, 2019 | Programmatic & RTB
Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...
by user | Jul 6, 2019 | Programmatic & RTB
At this very moment, tens of millions of online auctions for ad impressions are happening all over the web. These auctions take milliseconds to complete, happening in real-time as the page loads so the user sees the right ad in the right spot. Real-time bidding (RTB)...
by user | Jun 21, 2019 | Affiliate Fraud
Affiliate fraud is a type of advertising fraud that involves any false or corrupt activity executed to collect commissions from an affiliate marketing program fraudulently. It’s estimated that 2% of all affiliate transactions are attributed to fraud....
