by Fraudlogix | Sep 21, 2023 | Newsletter
Apple’s Expanding Ad Ambitions: A Closer Look At Its Journey Toward A Comprehensive Ad Tech Stack After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word:...
by Fraudlogix | Apr 19, 2023 | Affiliate Fraud
Mobile app fraud is a growing concern for affiliate marketers. Fraudulent activities can undermine the effectiveness of your campaigns and waste your advertising spend, so it’s important to know how to detect and prevent them. In this post, we’ll discuss...
by Fraudlogix | Apr 14, 2023 | Newsletter
SSPs Break With The Past As Push Comes To Shove In Ad Tech Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring...
by Fraudlogix | Mar 1, 2023 | Affiliate Fraud
Lead generation fraud typically involves automated tools that interact with campaigns and websites to generate leads using fake or stolen user data, impacting your marketing funnel. Lead generation is a crucial part of any affiliate marketing campaign. However, the...
by Fraudlogix | Mar 1, 2023 | Bots & IVT
Email marketing is a popular and cost-effective way for businesses to connect with potential customers and generate leads. However, there are concerns about the effectiveness of email marketing campaigns in generating leads, as well as the potential for fraud through...
