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Ad Blockers are Not Perfect — When They Fail, Advertisers Pay the Price

Ad Blockers are Not Perfect — When They Fail, Advertisers Pay the Price

by Fraudlogix | Sep 2, 2020 | Ad Fraud

Advertisers are unknowingly wasting 11.5% of their budgets by serving ads to users with ad blockers installed. A recent study by Fraudlogix uncovered that advertisers unknowingly waste an average of 11.5% of their budgets (desktop) and 3% (mobile) serving ads to users...
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