{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/wiki.fraudlogix.com\/blog\/ad-blockers-are-not-perfect-when-they-fail-advertisers-pay-the-price\/#Article","mainEntityOfPage":"https:\/\/wiki.fraudlogix.com\/blog\/ad-blockers-are-not-perfect-when-they-fail-advertisers-pay-the-price\/","headline":"Ad Blockers are Not Perfect — When They Fail, Advertisers Pay the Price","name":"Ad Blockers are Not Perfect — When They Fail, Advertisers Pay the Price","description":"Advertisers are unknowingly wasting 11.5% of their budgets by serving ads to users with ad blockers installed. A recent study by Fraudlogix uncovered that advertisers unknowingly waste an average of 11.5% of their budgets (desktop) and 3% (mobile) serving ads to users who have ad blockers installed. Those impressions generate click through rates that are […]","datePublished":"2020-09-02","dateModified":"2025-01-10","author":{"@type":"Person","@id":"https:\/\/wiki.fraudlogix.com\/blog\/author\/priscilla\/#Person","name":"Fraudlogix","url":"https:\/\/wiki.fraudlogix.com\/blog\/author\/priscilla\/","identifier":6,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/06995c16354b313a238da61945d79b55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06995c16354b313a238da61945d79b55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Fraudlogix","logo":{"@type":"ImageObject","@id":"https:\/\/fraudlogix.com\/wp-content\/uploads\/2018\/04\/FraudlogixLogo_black.jpg","url":"https:\/\/fraudlogix.com\/wp-content\/uploads\/2018\/04\/FraudlogixLogo_black.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/wiki.fraudlogix.com\/wp-content\/uploads\/2020\/09\/ad-block-2.jpg","url":"https:\/\/wiki.fraudlogix.com\/wp-content\/uploads\/2020\/09\/ad-block-2.jpg","height":545,"width":800},"url":"https:\/\/wiki.fraudlogix.com\/blog\/ad-blockers-are-not-perfect-when-they-fail-advertisers-pay-the-price\/","about":["Ad Fraud"],"wordCount":411}