{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/wiki.fraudlogix.com\/blog\/7-more-benefits-rtb-gives-advertisers-why-it-matters-for-roas\/#Article","mainEntityOfPage":"https:\/\/wiki.fraudlogix.com\/blog\/7-more-benefits-rtb-gives-advertisers-why-it-matters-for-roas\/","headline":"7 More Benefits RTB Gives Advertisers & Why It Matters For ROAS","name":"7 More Benefits RTB Gives Advertisers & Why It Matters For ROAS","description":"Real-Time Bidding (RTB) is a programmatic auction used by advertisers and publishers to find the best price for an ad impression upon page loading. For publishers, this allows them to offer the impression to a wider array of advertisers and for advertisers, this allows them to set budget parameters and only pay what they see […]","datePublished":"2024-11-19","dateModified":"2025-01-10","author":{"@type":"Person","@id":"https:\/\/wiki.fraudlogix.com\/blog\/author\/priscilla\/#Person","name":"Fraudlogix","url":"https:\/\/wiki.fraudlogix.com\/blog\/author\/priscilla\/","identifier":6,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/06995c16354b313a238da61945d79b55?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06995c16354b313a238da61945d79b55?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Fraudlogix","logo":{"@type":"ImageObject","@id":"https:\/\/fraudlogix.com\/wp-content\/uploads\/2018\/04\/FraudlogixLogo_black.jpg","url":"https:\/\/fraudlogix.com\/wp-content\/uploads\/2018\/04\/FraudlogixLogo_black.jpg","width":600,"height":60}},"url":"https:\/\/wiki.fraudlogix.com\/blog\/7-more-benefits-rtb-gives-advertisers-why-it-matters-for-roas\/","about":["Programmatic & RTB"],"wordCount":620}