Fraudulent Traffic

What is Fraudulent Traffic?

Ad traffic that’s been generated by bots, malware, compromised devices, or other fraudulent means and is falsely masquerading as human traffic by visiting, viewing, and interacting with online ads.



Fake Traffic

Invalid Traffic

Non-human Traffic


Related Articles:

The Biggest Ad Fraud Schemes and Ad Tech Stories of 2018

YouAppi Targeting Mobile Ad Fraud, Protecting Marketers With its Own Fraud Protection Suite

Smart AdServer Partners with Fraudlogix to Fight Ad Fraud

12% of Global Ad Traffic is Fraudulent; UK and US See Higher Percentages

Fight Against Ad Fraud: How RTB Companies Are Securing Their Inventory