CPM

What is CPM (Cost Per Mille)?

An online advertising pricing model used in the programmatic RTB space where advertisers are charged a set price for every 1,000 impressions of their ad (e.g., with a $1 CPM an advertiser is paying $1 for their ad to be shown 1,000 times).

 

Synonyms:

Cost Per Mille

Cost Per Thousand Impressions

 

SeeAlso:

CPM – Wikipedia