Bot

What is Bot (Internet Bot)?

A bot is a software application that’s programmed to run automated tasks over the internet. In terms of ad fraud, bots are often malware programmed to visit websites to view and interact with ads, which generates forged (fake) impressions, views, and clicks.

 

Synonyms:

Internet Bot

Web robot

WWW robot

 

Related Articles:

How Ad Fraud Gets into the Programmatic RTB Markets

12% of Global Ad Traffic is Fraudulent; UK and US See Higher Percentages

 

SeeAlso:

Internet bot – Wikipedia