Blacklisting

What is Blacklisting?

In terms of ad fraud, it’s a way to block ad traffic from high-risk sources (i.e., high-risk IP addresses). They may be used to prevent a company from bidding on ad impressions that have a high probability of being fraudulent in the RTB environment. They may also be used to prevent fraudulent actions such as views, installs, clicks, and sales.

 

Synonyms:

Blacklist

Blocklist