Ads.txt

What is Ads.txt (Authorized Digital Sellers)?

An initiative brought forth by the Interactive Advertising Bureau (IAB) that allows publishers to specify which ad tech companies are authorized to sell and resell ads on their pages. This was put in place to help stop domain spoofing.

 

Synonyms:

Authorized Digital Sellers

 

Related Articles:

The Biggest Ad Fraud Schemes and Ad Tech Stories of 2018

Seven Forces that Will Affect the RTB Programmatic Space in 2018

Fight Against Ad Fraud: How RTB Companies Are Securing Their Inventory

 

SeeAlso:

Ads.txt – Wikipedia